A female news team in Venezuela stripped naked to film a supportive message for the country's national side ahead of the upcoming Copa America in Chile.
No fewer than eight presenters bared all as they labelled Venezuela's players "gladiators" and urged other women to join them in stripping off.
The women, who present on South American subscription news website Desnudando la Noticia, claim that their presenting style is aimed at "empowering women".
For every round that Venezuela progress through in the tournament, the team has vowed to post more naked content online.
The website was launched during the World Cup last year and it has since expanded, now boasting 10 reporters.
In April the station posted footage of one of its reporters stripping naked while presenting a story about Cristiano Ronaldo.
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